The Turks and Caicos Tourist Board, accompanied by resort property representatives, embarked on a three-month training and sales blitz throughout the Northeast, Mid-Atlantic, Southeast and Midwest markets of the United States.
During the three-month initiative, Tourist Board representatives trained 250 reservations agents from Delta, and United Continental through MLT Vacations, as well as agents from Travel Impressions and CheapCaribbean, on selling the destination. In addition, the Board conducted a series of product launches and sales calls with over 400 travel agents in Dallas, Chicago, Atlanta, Charlotte and in the Northeast.
The sales blitz was organized by regional marketing manager for the Tourist Board, Pamela Ewing, who directed Team TCI to the many meetings they were scheduled to attend. These meetings gave the agents an opportunity to meet with the resort property representatives and allowed them to discuss any concerns or suggestions for the betterment of the tourism industry.
“The events have been very successful; we have received excellent reviews from our industry partners who have participated with or attended the various activities,” said Ewing. “We believe that these promotions are vital to ensure that our brand is in front of the public, so that we will garner much needed business throughout the year.”
The Tourist Board carries out similar exercises throughout the year involving its regional offices. These activities will culminate in a series of familiarization trip in the Turks and Caicos. In the month of October alone, the Tourist Board will host three groups consisting of media publications, tour operators and travel agents from the United Kingdom, United States and Italy, respectively and in December a destination wedding focused familiarization trip from Canada.